Lenny

Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. 
If it works big, others quickly copy it. Then you do something else. 
The trick is the doing something else.  -Lenny da Vinci

We refer to Leonardo as Lenny, as we refer to Joseph Campbell as Joey - This is not to mean any dis-respect. Quite the opposite. We recognize our honor of them by referring to them as if they were our buddies. That would be heaven.
We secretly work as tho we might be walked in on by one of our heroes.
Pulling a Lenny (not to be confused with Pulling a Duffy)
To pull a Lenny: To think of a great idea or technique, and then not do it.  Since the conceptual creation already exists perfectly in the mind - why muddle it up with an actual physical object?